
Preventing Million-Dollar Errors in Semiconductor Production
Led enterprise AI-powered B2B SaaS design for 9-figure business—$1.1M+ ARR, 30% efficiency gain, $XXXK–$XM+ cost savings per error prevented.
*De-identified for the NDA.
Industry
B2B
SaaS
Enterprise UX
AI/ML
Role
Senior Product Designer
Team
2 Product Designers • 2 UX Researchers • 1 PM • 5 Developers • 3 Data Scientists
Skills
B2B SaaS Solutions • Prototyping • Scalable Design Systems • Stakeholder/User Interviews • User Flows • Usability Testing • Data Analysis • Accessibility (WCAG)
Impacts
01 · The Context
My role and leadership context.
Led UX design and management in fast-paced, high-stress environment.
Led 13-person agile cross-functional team (2 designers, 2 researchers, 1 PM, 5 developers, 3 data scientists).
Owned end-to-end UX strategy, research, design, and delivery.
Made strategic trade-off decisions under uncertainty to maximize impact.
Technical achievement.
Successfully delivered B2B SaaS product leveraging AI/ML, data infrastructure, and comprehensive logging with the client’s security system.
AI-powered error prevention for high-stakes production environments.
Enterprise UX solutions for issue tracking, system updates, and data analysis/visualization.
Real-time production monitoring with AI/ML predictive analytics from big data.
Business goal
Solutions support expansion on production sites and product lines.
Solutions help staff fast address production issues to mitigate risk and cost.
Solutions integrated with data and infrastructure to apply AI/ML patterns for long-term production stability and reliability.
02 · The Problem
Production delays cost hundreds of thousands to millions of dollars per incident.
For a $9-figure semiconductor business expanding production sites, manual errors in issue resolution were compounding losses exponentially.

Engineers
Spent 40% of time searching across 4-5 systems.
Made rushed decisions under pressure → costly errors.
New hires need instant access to proven SOPs that are hard to memorize quickly.
03 · Key UXR Insights & Impact on Design
Research methods: Stakeholder/user interviews, workflow observations, usability testing.
Key UXR insights
Impact on design
40% of the time was wasted searching for info across various sources.
Consolidated require information into single Status Event Log for quick responses.
Time pressure caused errors.
Risk-prevention focused AI with guided SOPs.
Engineers vs. Managers = different needs.
Built separate portals tailored to user needs and business goals, not one-size-fits-all solutions (Back-end dev support required).

Impacts






